Modern-Day Sales and Marketing Blog

The increasing demand for applications in various sectors, including residential, commercial, healthcare, government, institutions, and industrial, has significantly contributed to the rapid growth of Cloud-Based Access Control.

End-users are embracing the streamlined, straightforward solutions that safeguard properties, reduce human error and offer the convenience and flexibility of mobile access. However, effectively marketing these innovative solutions requires a strategic and creative approach. In this article, we explore five ideas to captivate and engage end-users about cloud-based access control.

Idea #1 Recording Webinars for "On-Demand" Viewing 

We talk a lot about content assets here at Vector Firm. Specifically, the value they have in positioning you as a subject matter expert. Recording a webinar and allowing for "On-Demand" viewing is a great way to put your lead generation and customer education efforts to work at the same time. During your webinar, address common pain points in traditional systems, highlight how the cloud simplifies operations, strengthens security, and enables scalability.

PRO TIP: If possible, you should also present case studies to showcase real-world applications, empowering end-users with knowledge and confidence to embrace this cutting-edge technology.

As mentioned above, case studies can be repurposed and used in many ways. Build a portfolio of compelling case studies and success stories that highlight the transformative impact of cloud-based access control solutions. Feature diverse industries and use cases, illustrating how businesses have overcome challenges and achieved greater efficiency and security through the adoption of cloud-based systems.

PRO TIP: End-users are more likely to be persuaded by tangible evidence of success within their own verticals. Organize and promote your case studies focused on specific verticles.

Create an interactive online platform or provide virtual demos that allow end-users to experience the functionality of cloud-based access control solutions firsthand. A user-friendly interface with simulated scenarios can help them visualize the ease of managing access remotely, monitoring security events in real-time, and adapting the system to evolving needs. Encourage exploration and interaction to instill confidence in the solution's usability.

PRO TIP: There's a great tool you should check out for easily creating these type of presentations - it's called Prezi.com 

Want to stand out from the competition? Create custom content specific to different industry verticals. Recognize that each sector may have unique challenges and regulatory requirements. Develop marketing materials that speak directly to the concerns of healthcare, finance, education, or any other relevant vertical. Address compliance, data security, and industry-specific use cases to demonstrate how cloud-based access control can be customized to meet the distinct needs of each sector.

PRO TIP: Video Ask by Typeform is a great tool you can use to build custom content. One innovative approach could be to develop interactive videos that cater to specific industry verticals. Picture having distinct sets of frequently asked questions (FAQs) that are recorded videos tailored to each unique vertical. This personalized content will provide end-users with valuable insights and solutions that directly address their specific needs and concerns.

Harness the power of social media platforms (especially LinkedIn) to connect with end-users. Create engaging content, such as infographics, videos, and polls, to raise awareness about the advantages of cloud-based access control.

PRO TIP: Consider collaborating with influencers in the security and technology space to amplify your message (e.g.,Tech partners, A&E Firms, Vertical industry influencers, consultants). Influencers can provide firsthand accounts, reviews, and testimonials that resonate with a broader audience and lend credibility to your solution.

Take the next step

Successfully marketing cloud-based access control solutions to end-users requires a blend of education, demonstration, and tailored messaging. By leveraging educational webinars, compelling case studies, interactive demos, industry-specific content, and social media engagement, system integrators can effectively showcase the advantages of these solutions.

As the demand for secure, scalable, and innovative access control systems continues to grow, employing these creative marketing strategies will undoubtedly help position you as the subject matter expert!

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Need help designing content assets? 

Vector Firm Content Marketing services can assist System Integrators with building all types of content assets. From explainer videos to product brochures, sell sheets, case studies and more. We write, design and promote content assets to position you as the subject matter experts. 

Click here to schedule a 15-minute call with a Vector Firm consultant to see how we can help.