When was the last time your website was refreshed, redesigned or your content was enhanced? The importance of an enhanced website cannot be overstated, and its impact is validated by the fact that 72% of B2B customers start their purchasing journey online. [Source: Salesforce]. In this blog article we share five key ideas that can help system integrators gain market visibility through their websites.
1. Responsive Design: Ensuring Seamless User Experience
A responsive design is foundational for an effective website. It involves optimizing your site for various devices, providing a seamless and user-friendly experience. This not only accommodates diverse user preferences but also positively influences search engine rankings. Implementing a responsive design can enhance user engagement and contribute to a more favorable online presence.
What can you do?
- Test your site (Use a tool like Responsinator) and make it reponsive.
2. Compelling Content Strategy: Communicating Effectively
Crafting compelling and informative content is vital for conveying complex technical information in a way that resonates with your site visitors. A well-defined content strategy addresses client pain points and should establish your business as a subject matter expert. This approach fosters a deeper connection with your audience and reinforces your business's expertise.
What can you do?
- Pull your sales team together, ask them to provide a list of frequently asked questions from clients and prospects with answers - use those as your social media posts, blog articles, and lead magnets - this works!
- Work with a marketing team that has industry experience so they can share what's working.
3. Interactive Tools and Demos: Showcase Tech Partner Products
Engage website visitors with interactive tools and product demonstrations. By offering a firsthand experience of product capabilities, you can maximize visitor engagement and instill confidence in your solutions. Implementing interactive elements enhances user interaction and contributes to a more immersive online experience.
- What can you do?
- Create an ROI calculator (e.g. Cloud vs On-prem access control).
- Record and create a webinar-on-demand about the value of your service plans use a form to capture leads for those who watch
4. Social Proof: Building Trust and Credibility
Leverage social proof through client testimonials and success stories. Displaying positive feedback and real-world examples of successful integrations builds trust and credibility. Establishing authenticity through social proof reinforces the reliability of your business, making it more appealing to potential clients.
What can you do?
- Send a customer survey - turn positive reviews into testimonials.
- Encourage customers to provide a Google Review.
- Ask a long-time client to feature your work as a case study (create a use case if they don't want their name featured).
5. SEO Optimization: Enhancing Discoverability
Optimize the website for search engines to improve discoverability. This involves implementing targeted keywords, optimizing meta tags, and using descriptive URLs. A well-executed SEO strategy increases organic traffic, making the business more visible to potential clients actively seeking system integration solutions.
What can you do?
- Work with a marketing team to help, but don't over do in this area.
- NOTE: Wasting money on chasing keywords that don't attract the right type of customers or that don't produce conversions is a common mistake.
When was the last time your website was refreshed, enhanced and optimized?
Gaining market visibility in the crowded system integration space demands a holistic approach to website enhancement. By focusing on responsive design, compelling content, interactive tools, social proof, and SEO optimization, businesses can strengthen their online presence. These ideas collectively contribute to establishing a connection with the end users, reinforcing expertise, and staying competitive. Elevating market visibility is not just a strategy; it's a necessity for sustained success in the digital age.
Need help with a site redesign?
Vector Firm Content Marketing services can refresh and enhance your website presence. Our website design services deliver everything you need to gain visibility in a crowded marketplace.
Click here to schedule a 15-minute call with a Vector Firm consultant to see how we can help.'
