Now is the time to start planning your 2023 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them with proper budget to attract, capture and convert opportunities.
While marketing trends come and go, the two most important things to focus on is to understand the needs of your audience and communicate with them clearly and consistently. That’s why customer-focused content has always been the best way to establish solid relationships with your audience and position you as the subject matter expert. Here are five customer-focused content marketing ideas to help your system integration business generate new leads in 2023.
# 1 Commit to Creating Visual Content
It’s been said that visual content is truly the future of storytelling. With tools like Canva or Venngage in the marketplace, you have no excuse. Just consider the facts below about Visual Content.
Commit to creating visual content that you can share with customers – infographics, comparison sheets, checklists, eBooks, White Papers etc. These resources will position you ahead of your competitors, and customers will love you for the visual learning experience.
#2 Build and Grow Your Resource Library
Take a quick look at your website. If you don’t have a Resource Library or Customer Learning center, adding one will have a huge impact on results next year.
Customers and prospects use Google to find solutions to problems and answers to questions and unless you have resources to educate them, they will continue browsing and go elsewhere.
Start building a library of content resources now (btw, if you need it - we can help). Your customers will see you in a completely different light if you create things that are helpful and teach them along their journey to making a security or system integration purchase.
#3 Engage and Close with Interactive Content
By creating interactive content, you are bringing the customer one step closer to making their own decision on a purchase or solution. We wrote an entire article on interactive content here.
Examples include:
- Self-Assessments
- Calculators
- Polls
- Quizzes
- Surveys
With interactive content tools, you can empower your customers to act instead of asking them to memorize endless specifications about your product or service.
#4 Produce an educational Video Blog or VLOG
Vlogging is an awesome way to connect with your audience and for many it might be easier to create and produce vs text or graphics. A business vlog can be used to educate end users about anything imaginable.
In a System Integration Vlog, you can display a product, talk about a solution, answer questions and more.
If you haven’t seen the series yet, check out Gannon Switzer's VLOG here on the Vector Firm Sales and Marketing blog.
#5 Invest in a Social Media Routine
Whether you outsource or manage social media marketing efforts internally, the #1 key to lead generation success is consistency. Build a routine that includes publishing content each week that answers common customer questions, highlights a use case or solution, highlights new or existing security technologies, and drives your connections back to your website. This is a long-term investment that over time, will pay major dividends in the forms of awareness, leads, sales, and referrals.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
- Joe Chernov
This quote captures everything you need to know about marketing in 2023 and beyond. Marketing isn’t about you, or your company it’s about your customer.
Today’s modern buyer is smart, experienced and has industry knowledge you might be surprised about (thanks Google).
If you want leads from NEW accounts in 2023 you need to focus on building customer focused content at every step. In return, prospects will repay you with their attention and see your company as helpful subject matter experts they can call upon.
Need Content Marketing Help?
Vector Firm is an outsourced option for all your content marketing needs. We write, design and promote content for companies in the security and systems integration industry. Schedule a Discovery call to learn more about our programs or watch the short video below.
