While integration companies have a keen focus on sales processes and the technical integration of systems, marketing messages and programs can easily become misaligned.
This failure to work from the "same page" can result in creation of campaigns that miss the mark. The missed target could be the wrong persona for the messaging, or even the wrong messaging entirely.
It is critically important for marketing teams to know very specifically what is relevant to your customer base for the creation of content for current and upcoming campaigns. And while the wrong marketing campaigns are churning away, the sales team is working hard to create opportunities and close customer contracts that could very well need a nudge from marketing initiatives to do so.
Marketing campaigns need to be aligned with sales goals and programs so that the marketing team can work hard to generate interest on specific topics for all stages of the buyer’s journey. With these resources, prospects can educate themselves and sales team members can leverage the resources throughout their selling process as well. This doubles the impact of the content created by the marketing team to support unified initiatives.
When you implement a Marketing First Approach, the focus is on the challenges your clients and prospects face. By doing so, the team works harmoniously, exponentially improving the effectiveness of both teams. With this alignment, the marketing team can feed interested customers the timely and relevant information they need throughout their journey, while setting the stage for the sales team to engage the customer at just the right time. This utilizes the marketing team’s resources efficiently while saving time and building value-add reputation that enables the sales team to be optimally effective.
Efficiency at Work
Having content that is timely and relevant to the needs and challenges faced by your customers for the pre-sale portion of the buyer’s journey is a great step to enabling the sales team for success. Our team is here to support your sales efforts and marketing programs by helping create and promote unified and aligned pre- and post-sale content for your prospects and clients.
Contact Vector Firm today to discuss your sales initiatives and content marketing needs.
