When promoting your company's system integration services, it can be difficult to measure the impact and results of your content marketing campaigns.
Here are five key statistics that demonstrate the importance of having a content marketing program:
- In a recent survey of B2B customers, 44% reported consuming three to five pieces of content before they get in touch with sales. Another 16% consume between five to seven pieces before contacting sales. (Source)
- Content marketing often costs 62% less than traditional marketing but generates 3x as many leads as traditional marketing. (Source)
- B2B firms that consistently blog have, on average, 67% more leads each month than companies that don’t blog consistently. (Source)
- More than 80% of non-executive employees have a say in the purchasing process. (Source)
- Almost 70% of people surveyed indicated they would rather learn about a company through articles than from an advertisement. (Source)
A regular routine of creating and promoting content that resonates with each of your buyer types will push your value-added messaging deeper into a customer or prospect’s organization. If they are technical, the information about cyber vulnerabilities, system architecture, and new features might be important. Whereas purchasing department contacts might be more interested in pricing, new programs, and other accounting-related topics.
Pro Tip: just because someone can’t sign the purchase order doesn’t mean they aren’t involved and influential in the decision-making process.
Content to help you grow
Vector Firm has years of experience and can provide fresh perspective on what content may work well for each specific campaign on your preferred social media and marketing platforms. We are here to support your marketing programs by helping create successful, customer-centric content.
Contact Vector Firm today to discuss your sales initiatives and content marketing needs.
