Modern-Day Sales and Marketing Blog

Highlight Tuesday: How Vector Firm’s Sales & CRM Process program has helped security integrators develop the most efficient and productive sales people.

By Chris Peterson| May 26, 2015 8:50:00 AM | 0 Comments

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We have learned that almost every security integrator past the start-up stage can benefit from our Sales & CRM Process program. Since sales doesn’t have a standard operating procedure like accounting, service, engineering, etc., we have found that most integrators have a process that is not ideal.  Most sales and CRM processes have not been defined or they implemented a system when the company was much smaller and has since outgrown it.   It’s also common for an integrator to adopt the same process used by the large players (i.e. Tyco, Siemens, etc.).  

All of these scenarios lead to a sales team that is operating in a very inefficient manner – leading to a group of busy, hard-working sales people that are not growing year over year, and probably not finding new customers.  Most of these integration companies feel like their sales process is unorganized, inefficient, or full of bottlenecks.

Our Sales & CRM Process program is a nine phase program that delivers an ideal sales machine and internal process for your company.  It is based on standard principals, but will be tailored to your size, culture, and needs.  At the end of the program, our clients have received the following results (actual statements from clients):

  • Every salesperson has increase their “selling time” with clients and prospects.
  • Management has easy access to activity and data that enables them to coach the sales people through the entire sales cycle, not just the closing stage.
  • The CRM system is being used now – the sales people see it as a tool and management gets the reports that they need.
  • Our sales people are focusing on specific new customers and have a week-to-week routine of penetrating those accounts.
  • Chris brought ideas based on numbers that we never thought of.

In one statement, Vector Firm’s Sales and CRM Process Program is different than most others because we build a process for your security sales people and then create the CRM and other tools to fit that process, not vice versa.  If you’re interested in learning more about this program, please click here.

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