Blogging is a powerful way to position your company as the subject matter expert. It's also a great way to attract traffic to your website, promote your services and highlight the technology products and solutions you deliver to customers. One of the greatest challenges is deciding on the topics you should write about. Today, we'll cover a tool that can help - it' called BuzzSumo.
Content Discovery
One of the best features of BuzzSumo is its Content Discovery tool. With data ranging from 24 hours to five years, you can enter phrases and immediately get topic ideas for your blog. This type of insight captures what people are searching for and will provide an instant collection of topic ideas.
Another feature of the Content Discovery engine is real questions. You can get ideas from thousands of questions that pop up in forums. Using questions in your blog like "How to choose the best video surveillance camera?" is a great topic you can write about. In fact, the Questions - Answer blog post is an extremely powerful way to structure your articles for engagement and conversion as you will build trust and showcase your knowledge on the topic.
Content Research
BuzzSumo is constantly crawling the web and social media feeds to bring you the most popular content in any niche. You can filter by content type to see which formats resonate with your audience. You can compare trends by scanning the past five years of content performance data and even type a competitor's domain to uncover the top performing content they are using
Content Monitoring
Another great feature of their tool is Content Monitoring. You can create alerts for the topics, brands and keywords that have an impact on your business. As a system integrator, you could create alerts for the technology products you specify or even monitor mentions of your company. This provides your team with an opportunity to write and post about a current trend associated with the keywords you are monitoring.
You can also use BuzzSumo's Chrome extension to instantly reveal the social shares, links and influence of an article. This type of insight makes it easy to determine if an article or topic is worth writing about.
How much does it cost?
BuzzSumo comes in a variety of pricing plans ranging from FREE to $299 / month and you can save 20% if you wish to purchase an annual plan. The FREE version comes with 10 searches a month and has limited access, but you can try before you buy.
Need help with content?
Vector Firm Content Marketing services will position your company as trusted advisors and subject matter experts to your technology partners, prospects, clients, and current & future employees.
We write security industry blogs, write design and post value-added social media updates, write and design premium content assets (sell sheets, eBooks, case studies, explainer videos) and more.
Schedule a discovery call today to learn more about our program and how we can help your business.
