You don’t need a booth at ISC West to walk away with powerful, business-driving content. In Part 1 of this series, we focused on exhibitors turning their booths into content machines. Now, we’re flipping the script.
This time, it’s for attendees, the sales reps, marketers, executives, and tech experts walking the floor, shaking hands, and absorbing the energy of the security industry’s biggest show.
If you plan your content capture intentionally, you can walk away from ISC West with a quarter’s worth of LinkedIn posts, blog ideas, video snippets, and more, all from your smartphone and a few minutes of daily focus.
Let’s break it down.
Turn Observations into Thought Leadership
You’re walking the floor, seeing what’s new, and talking to industry peers. That’s prime real estate for thought leadership content. At the end of each day, take 5 minutes to jot down your biggest insights. Ask yourself:
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What product innovation surprised you today?
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What trend came up in multiple conversations?
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What challenge did you hear others in your industry talking about?
Those insights can be turned into:
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A LinkedIn post with a strong point of view
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A blog article recapping your ISC West takeaways
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A short video you can record on your phone sharing what you learned and why it matters
Bonus tip: Start each post with a hook like “One trend I didn’t expect to hear today…” or “Everyone at ISC West is talking about this…”
Mini Videos = Major Value
You don’t need a booth or crew to record content. All you need is your phone and a bit of courage.
Here are easy video formats to try as an attendee:
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Selfie-style reflections: 30–60 second clips at the end of the day talking about a session you attended or an innovation you saw
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Partner spotlights: If you visit a tech partner’s booth, ask if you can record a quick walkthrough of their solution
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Customer conversations: If you bump into a client, ask to do a casual on-camera conversation about how they’re using your product or what they’re looking for at the show
Record vertically for Instagram and LinkedIn Reels, and keep the tone casual and authentic—this isn’t a commercial; it’s a conversation.
Live-Post Your Learnings (Without Being Annoying)
ISC West has a lot of live posting, but too much “look at our dinner” and not enough “here’s what I’m learning.”
As an attendee, you’re in the perfect position to curate the show for your followers.
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Take photos of booth setups, panel discussions, or packed demos
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Pair the photo with a caption like:
“Caught this great session on cloud access control—interesting to hear how integrators are adapting to hybrid environments. More to come!”
You become a value-added voice, not just someone posting selfies.
Build a Content Toolkit on the Go
Before you arrive, prepare a simple “content capture kit”:
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Notes app or Google Doc to log ideas daily
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A clip-on mic (optional, but helps if you’re doing video in noisy areas)
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A shared folder to drop content in real-time (Dropbox, Google Drive, etc.)
Each night, spend 10–15 minutes uploading photos, videos, and notes. By the time the show ends, you’ll have a library of content at your fingertips.
Create a 90-Day Follow-Up Plan
Once ISC West wraps, don’t let your insights collect dust. Instead:
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Schedule 1–2 LinkedIn posts per week based on trends or lessons you captured
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Repurpose conversations and learnings into a 2–3 part blog series
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Share snippets of your videos as social reels or email content
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Turn booth walkthroughs into educational how-to content for your audience
Think of your ISC West attendance as fuel—not just for your brain, but for your brand.
Final Thought
You don’t need a booth, a brand, or a big team to be a content creator at ISC West. You just need intention.
When you show up as a curious, observant attendee and document your experience, you’re not just consuming the show, you’re amplifying it for others. And that makes you more valuable to your audience, your team, and your own professional growth.
So this year, don’t just walk the floor, walk away with content that works for you for the next 90 days.
