Posts to social media are reaching more people now than ever, and these posts can lead to increased blog and website engagement when your content is helpful. And moving forward, your sales team’s potential to sit in front of clients and prospects may be diminished for quite some time to come.
In this blog, we’ll discuss why social media and the content you are sharing matters and the importance it has for growing your business.
Social Media Consumption Trends during the Pandemic
According to data from Statista, 44% of people are spending longer on social media than prior to the crisis. Social media engagement has skyrocketed in recent months.
Let’s face it, people are looking at their phone and computer screens now more than ever. Both organic posts and paid ads are sure to get more attention than ever before.
However, be sure to target the right personas in the right geographic markets that fit your business. And once you know your targets, consider the platform. Are your prospects and customers on LinkedIn, Twitter, Instagram, Facebook or all of the above?
When it comes to business to business marketing for system integrators choose the platform where end users and customers are spending their time online.
Content Matters
While engagement is skyrocketing, the fact remains that focusing on education and value-added content is the key to success. Be sure to always promote through the lens of your ideal client. Self-promotion will fall dead as compared to providing helpful resources and information with a subtle call to action.
With that said, be sure to show some of your team’s personal side. After all, it is social media, and the personal touch will help introduce your team to your prospects before they meet in person or online.
Limited Face to Face
Arguably, the pandemic is going to be with us for the foreseeable future. This means limited face to face contact with many clients and prospects. Even with offices opening and loosening some restrictions, many offices will be keeping visitors, i.e. sales teams, at arm’s reach for a while.
To circumvent this divide, it’s imperative now more than ever to reach your prospects in ways they want to and are permitted to engage your team. Start with gentle reminders on social media about challenges that you solve with your unique solutions, expertise, and capabilities.
Promote Socially for Future Success
Knowing your client personas intimately is critical when it comes to creating social media posts that resonate and cause your prospects to act. When you do, your post and linked content will resonate louder than ever.
Having the goal of education and value-add in mind when writing social posts will set the framework for being a partner rather than self-promoting. Ensure the post you’re writing is focused on adding value. As a result, your brand awareness and sales will increase.
Since we know how hard it is to start and nurture an engaging social media marketing strategy, you can be assured that we can help kick start and maintain your initiative during this most critical time. We work to customize messaging and imagery to ensure your clients and prospects will spend more time reading your posts and engage your sales team.
Contact the Vector Firm team today
to kick off your social media marketing strategy.
