If your marketing team is looking to double-down on the benefits of video content to improve social media reach without doubling their effort, then look no further than Pictory.
Video production can be a little time consuming and requires planning and preparation before execution. However, sometimes your team needs a way to improve reach on social media channels by using video created from existing content.
Pictory uses artificial intelligence to create short videos from existing long videos and text you already have created. Here's how it works...
Create short videos from blogs, scripts, and webinars in minutes
The Pictory system extracts key sentences from existing text you have created for blog posts, articles, and other content and creates videos using licensed Shutterstock images with your keyword text overlayed. Then, you can record an audio track for the video or use Pictory’s AI-enabled voiceover system to create the audio track.
If your starting source is an existing long video, the system will transcribe the audio from your video and pull key sentences to create a shorter version, similar to how the text to video option works. What's great about this feature, you can create highlight videos of your webinars, demos, or lunch and learn recordings to promote on social media.
Customization of branding is accomplished by uploading your logo, selecting colors, and choosing the right fonts for your new video.
Let’s highlight the top benefits of Pictory:
- Social media favors video content over still images or text
- Shorter videos sometimes can be used to entice a prospect to learn more
- Simplification of repurposing existing content can amp up the volume of posts per month
- Improve engagement with video over still images
- Repurpose text your team has created for more purposes
Find them on the internet at www.pictory.ai
Leveraging the Power of Video Content
Understanding how your customers and prospects engage on social media, including LinkedIn, is critical. They are watching videos just about everywhere videos can be found. Make sure your messages are in front of them by expanding your presence on all the appropriate social media and business networking sites and apps.
Our team is here to support your sales efforts and marketing programs by helping create successful, customer-centric content marketing campaigns.
Contact Vector Firm today to discuss your sales initiatives and content marketing needs.
