A case study is a simple way to convey a lot of valuable solution information in a simple, high-level manner that can be of interest to your customers and prospects from technical experts to C-Suite executives.
With the use of a simple one- or two-page document, your team can attract new prospects or move existing customers through your sales funnel.
The key is to keep it simple and factual.
Your Sales and Marketing Team
Your internal teams will be able to leverage a case study to attract and close prospects. Case studies can be referenced by your sales team in emails when a customer with a similar challenge might benefit from the highlighted solution. Your marketing team can use a case study to promote online to new prospects. They will also benefit from the organic SEO generated by the content. Likewise, they can use portions of the case study to create shorter social media teaser posts that link back t your website or blog on the topic.
Your Prospects
Customers who are interested in your company and solutions will be able to share the document internally with other stakeholders without a fear of the document being too technical or too short in details that can be further explored. Additionally, your case study will also act as a success story or reference, adding validity to your sales efforts.
Your Case Study Customer
Aside from gaining positive industry exposure from being featured in your case study, your customer may benefit within his company. Being highlighted in your case study can show how well he is performing in his position. So well, in fact, that your team saw fit to showcase his successful program.
Your Manufacturer Partners
When you take the time to highlight your successful project solution, be sure to showcase the equipment or software used. Manufacturers may decide to create their own case study about the project, elevating your company within the industry, and potentially attracting new customers along the way.
Pro Tip
All to often, end user customers do not want their names in the news. When this is the case, consider shifting gears from a case study to a use case. All you’ll need to do is omit the name and location of the company or organization to create end user anonymity.
Easy Access
These case studies and use case resources should be kept in a place that is simple for your customers and the sales team to access like your blog or website. These documents are perfect tools for sales professionals to boost their knowledge and to send to prospects who are currently in the decision-making process about a similar challenge.
Simplify for Effectiveness
Easy-to-read, high-quality sales and marketing content can help increase conversions, boost brand awareness, and increase your organization’s bottom line.
Contact Vector Firm today to discuss your content production and marketing needs.
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