Content comes in all digital shapes and sizes. From short or long length video to simple Tweets or informative podcasts, the amount of content appropriate for a specific purpose or audience will differ. So, when it comes to the written word, the same questions arise. How many words should the document be? Should there be bold images, charts and graphs, or only text?
Usually, your team came up with a common question or challenge faced by your customers and wrote a great article or blog post and now you want to expand on the content to provide more detail, but how do they do that easily? Enter the eBook.
An eBook can be a great way to expand upon ideas beyond your blog. It is another level of detailed information that can help your customer through the decision and sales funnel. And it is not limited to just expanding on a concept that is already written. You can also take one of your most successful videos or podcasts and convert the spoken words to text in an eBook.
Making it Simple
The fact is that any content you already have can be converted. Consider any audio or video file a potential starting point for an eBook. Systems like Designrr can quickly get your eBook started.
Simply select the file to start the project and import it into the system. Once imported, your team can edit and add additional text, images, and graphics. These images can be from your team’s picture library or they can use professional, copyright-free images. With your expanded or transcribed text and images ready to go and images selected, the content can be placed into a variety of eBook templates. Once in the template, your team can further customize the eBook by changing the cover, adding page numbers, and more.
Once the document is complete, it can be exported as a PDF or published directly to a website, Kindle, ePub, or Flipbook for example. This allows you to promote the eBook on all of your favorite social channels as well as via email to your known data base of customers and prospects.
Simplify for Effectiveness
Whether it’s writing an eBook from the ground up or leveraging existing content to use as the basis for your new eBook, easy-to-read, high-quality sales and marketing content can help increase conversions, boost brand awareness, and increase your organization’s bottom line. And while DIY solutions like Designrr exist to make the process easier, your team still may need a hand from a trusted advisor.
Contact Vector Firm today to discuss your content production and marketing needs.
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