Systems integrators are in a very technical business. And their customers tend to appreciate the technical advancements that make their organization and assets safer and more secure. This provides a great opportunity to share new technology information about the products that are being used to solve their challenges.
So, let’s take a look at a few videos that are easy to produce and are interesting to various customer personas.
Product Reviews
Everyone has an opinion, there is no arguing that. And opinions about products have been compared from the days of Consumer Reports to today’s online platforms like Yelp. It is no different in the systems integration business. Reviews are eve more impactful when technical experts weigh in. Consider making a discussion video with a salesperson and a technician where the benefits of a specific product can be explained in simple terms.
Product Demonstration
Aside from a review, a demonstration video is a great way to take the discussion to the next level. Providing a demonstration enables the viewer to see with their own eyes the benefits of a new product. Consider the impact of showing a new camera with higher image resolution or a motion detector with an extended detection range.
Unboxing Videos
An unboxing video is simple to execute since most systems integrators have more than a handful of boxes of equipment in the warehouse. Consider starting with a perfectly packaged device and slowly opening and removing the contents while each item within the box is described and its importance to the solution is explained. Often, installation tools and other accessories are in the contents of the box and may have a story of their own to be told. For example, the contents of a video surveillance box may include a tether cable to provide extra safety for people walking beneath the camera. This can reassure the customer that their problem is being solved by a suitable product that exceeds their initial expectations of a similar product solution.
Proof-of-Concept Video
Perhaps the most convincing video about a product is capturing a proof of concept. By highlighting a specific challenge, customers can relate to the problem and will appreciate the demonstration of the solution. Plus, with the specificity of a proof-of-concept video, the search engine optimization is significant. The title of the video and associated blog post will be able to highlight a specific challenge that others searching online can discover more easily.
How It Works Together
If your team is using multiple products to solve a challenge, consider producing a video that explains how those specific products connect or communicate to provide a unique solution. Consider the use of specific mounts with specific cameras to be able to view hard-to-see areas at a facility.
Interesting Insight
Using devices or products in videos as props can help deliver a compelling and interesting message for your customer. Industry after industry showcases their goods as resources to solve problems. The systems integration business is no different and can leverage devices as props to deliver a compelling message.
Contact Vector Firm today to discuss your content production and marketing needs.
