While writing articles or blog posts for the benefit of your customer’s knowledge growth about systems integration is a significant value-add, there are also other benefits to blog writing. Let’s take a look at a handful of the benefits.
Customer Knowledge
Writing blog posts about solutions to new or ongoing challenges can help customers understand new ways to solve problems at their facility. The blog post should be as comprehensive as possible and can include text, videos, images, document links, and more. The information you provide will increase the value they see in your company related providing helpful education as well as to the technical expertise your team possesses.
For example, writing a comprehensive blog post about higher resolution camera usage for large areas can help customers realize that it is time for a hardware upgrade. By including a call-to-action, your team can offer free site visits to evaluate their current equipment and get a first-hand look at their challenges.
Salesperson Reference
When your sales team is interacting with prospects and customers, they can reference old blog posts that explain technology solutions in more detail. If we consider the prior example, there may be a video your team produced that is embedded in a prior blog post about camera resolution that can be viewed by the customer, so they get a clearer understanding of the difference between high and low camera resolution images. Not only will the viewer see the difference in resolution, but they will also realize the technical capabilities of your team when it comes to expertise of the systems you design, install, and maintain.
Search Engine Optimization (SEO)
When the blog post is written and published, it will eventually be indexed by search engines. This means that as your customers and prospects search for specific topics or research challenges, your website, blog, and YouTube channel will have a greater chance of being at the top of their search results.
Extra Effort to Earn Subject Matter Expert Status
Writing a blog post should involve more than simple text. Make the post interesting and more informative when you include videos, documents, and images that enhance the topic explanation. Compiling all the resources for the blog may be as simple as borrowing existing graphics or documents from your manufacturer partners or you may need to create content in-house or in conjunction with a marketing services provider to support the blog text. And, with video content being used more than ever, it’s important to make every attempt to include a video in the blog post and on your YouTube channel as often as possible to increase SEO.
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