In the US, this week is all about giving thanks; and on Monday, Tuesday, and Wednesday I’m going to offer a different reason to be thankful for being a sales professional in the security industry. I invite our friends from outside the US to join our discussions. After all, gratitude is a feeling that goes beyond nationalism.
I’m writing this first post of thanks shortly after delivering a training session at ISC East. Following the session, I had several people approach me with questions and comments, but three of them said the same thing: “I’m so glad you focus on sales and the security industry. We really need this.”
They’re right. Our industry needs sales training. That’s the reason I started my business in 2010. My mission is to bring sales excellence to the security industry. When I was selling and leading a sales team, I realized that most of our channel partners and competitors were security professionals trying this thing called “sales”. In other industries, you have sales professionals adapting their sales skills to their particular industry. The security industry seems to be the opposite: we have security professionals trying to adapt their trade expertise to the craft of selling.
So, why should you be thankful for this? Because there is a huge opportunity for you to develop your sales skills and dominate over your competition. Think about it… you’re competing against other sales people who probably are not participating in continuing sales development. If you dedicate yourself to only two hours per week of quality sales training, you’ll be heads and shoulders above your competitors.
So, the first reason you should be thankful that you’re a sales professional in the security industry is because of the opportunity you have to dominate your market by simply devoting a couple hours per week to sales training.
