In our last post on this topic, we introduced HubSpot’s Marketing Hub. One of the unique tools in this marketing suite is the Campaign Tool.
Let’s take a closer look at the Campaign Tool for HubSpot Enterprise and Professional Users…
Managing campaigns can be a scattered mess if you’re not using an all-in-one solution like that which HubSpot delivers. Due to the complexity of managing a campaign without a centralized system, most campaigns wither and die on the vine or shortly after the initial launch.
If your marketing initiatives are handled by more than one person, they will love the features that align and enable the team to accomplish the creation, execution, and management of a campaign. So, whether one marketer or more are capable of launching professional campaigns in one dashboard.
The Campaign Tool allows creation of custom campaigns by leveraging all digital assets from social media posts to submission forms, emails, web pages, automated workflows and more. Without aggregation of the resources, ensuring they are all used properly would be burdensome and scattered.
Additionally, 3rd party apps can be leveraged to further maximize campaigns. Integration to Instapage, Hotjar, Hootsuite, and other platforms top the list of integrated marketing tools you may already be using.
Once the campaign is launched, auto-generated metrics generated by Marketing Hub in conjunction with HubSpot CRM enable you to see the performance and success of the campaign and empowers you to make smart decisions when it comes to modifying or adding to the campaign.
How might this work in real-life?
A systems integrator may want to educate customers and prospects on the value of panoramic or multi-imager security cameras and also when not to use them over a PTZ camera or multiple fixed cameras.
To do so, HubSpot can combine the various blog posts, social media posts, and email blasts that are written into one unified campaign. As customers interact with the campaign, the automated workflow for the campaign can move contacts into different branches depending on the type of information they consume. And, when the time is right, a contact can be handed off to the sales team for personal follow-up rather than automated information delivery. This keeps salespeople busy with qualified contacts and allows prospects who aren’t quite ready for a personal connection to flow effortlessly through the campaign information path until they are ready to make a purchase decision or need a demonstration as could be applicable in this example.
Pro Tip: download HubSpot’s Campaigns: The Sales and Marketing Playbook. Their playbook provides best practices for maximizing the impact of your campaigns by aligning sales and marketing to collaborate for success. Download here >>
Campaign Automation
Creating and executing an effective, customer-centric, and customized campaign can sound intimidating. It doesn’t have to be if your team is using the tools that make it simple.
The Vector Firm marketing team has years of HubSpot Marketing Hub programming experience as well as systems sales and marketing experience. The two capabilities combined can lead to phenomenal success stories of business growth and customer satisfaction.
Contact Vector Firm today to discuss your sales initiatives and content marketing needs.
