In the coming months, salespeople will find themselves with in-person networking opportunities. Although most salespeople are looking forward to these changes, we might be a bit rusty. So, I thought it would be a good idea to write a five-part series with ideas to that can make you an amazing networker. So far, we’ve shared Join the right organizations, Know the difference between socializing and networking, and Take on a leadership role. Today, I bring you our fourth idea.
Idea #4: Master your lobby speech.
Most people have heard of an elevator speech … the answer to the question “what does your company do?”, that must be crisp enough to be fully stated on an elevator before the doors open. The elevator speech is a fantastic asset to all salespeople, but what happens if the two of you walk into the lobby and the curious elevator passenger shows interest with a response of: “Really? We’re in the market right now. What makes you different than your competition?”
How do you answer that question? Are you just as crisp? Have you been able to clearly delineate your company from the rest in two or three bullet points?
When networking, understanding your elevator speech is important, but you’ll likely be asked for your lobby speech more often. Be ready. Know it. Master it.
