Modern-Day Sales and Marketing Blog

By Chris Peterson | Jan 12, 2017 8:50:00 AM | 0 Comments

Throwback Thursday - When a client loves your presentation - here's what you do next..

Throwback Thursday – great piece from June 26, 2015. You’re probably scheduling many presentations and starting the year with enthusiasm. This story...

By Chris Peterson | Oct 17, 2016 8:50:00 AM | 0 Comments

What are the three worst things a sales person can say?

Our customers have immediate access to all the information they could possibly need or want. If they want to learn about eighth century Ireland, a...

By Chris Peterson | Sep 26, 2016 8:50:00 AM | 0 Comments

A unique and very effective technique to improve your sales calls.

I’m sure you prepare for your sales calls and meetings. You probably research the account, understand what their needs might be, know the background...

By Chris Peterson | Aug 30, 2016 10:56:34 AM | 0 Comments

Idea Tuesday: The best way to becoming a perceived expert in your market place.

When I was in college, I attended a leadership conference in Memphis that was coordinated by the international office of my fraternity. One of the...

By Chris Peterson | Aug 23, 2016 8:50:00 AM | 0 Comments

Idea Tuesday:  The annual habit that will propel you past your competition.

About 15 years ago, I followed a cardiologist around for the day to understand his routine. I did this as part of an audit of his practice’s IT...

By Chris Peterson | Aug 22, 2016 9:52:07 AM | 0 Comments

Top 3 ways to wake up a dormant customer.  Strategy #1…

When I took over as president of my fraternity in college, one of my goals was to get some of the older guys more active. It became tradition for...

By Chris Peterson | Aug 5, 2016 8:50:00 AM | 0 Comments

Top three strategies to making successful cold calls.  Strategy #3

About 15-16 years ago, I bumped into a college friend of mine at a Kickin’ Chicken restaurant in Miami. We were both by ourselves, making sales...

By Chris Peterson | Jul 26, 2016 8:50:00 AM | 1 Comment

Idea Tuesday:  How to increase your odds of winning after submitting your proposal.

In 1999, I made a fatal sales mistake that a rookie wouldn’t have made. I had delivered a killer demonstration to a prospect in Sanford, ME....
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