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Modern-Day Sales and Marketing Blog

By Chris Peterson | Jul 11, 2016 9:00:48 AM | 0 Comments

The quickest way a systems integrator can find new business.

There is an old fable about a man that sits on a chest every day after spending hours in the field looking for gold. Every day, at the end of 12...
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By Chris Peterson | Jun 22, 2016 9:11:55 AM | 0 Comments

Top three strategies for manufacturer sales professionals to enhance VAR performance. Strategy #2.

I work with integration companies every day. I either visit or talk on the phone with 15 – 30 different integrators weekly (not counting webinars)....
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By Chris Peterson | May 18, 2016 8:50:00 AM | 0 Comments

Networking is the new cold calling.

When I started my sales career, cold calling was the core to success. Not today. In today’s world, your prospects don’t feel a need to see a sales...
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By Chris Peterson | May 5, 2016 8:50:00 AM | 2 Comments

Why Jeff Spicoli is a better role model than Gordon Gekko

Last Tuesday Morning I was pouring myself a cup of coffee in the lobby of my hotel in Grand Rapids. As I was taking my time debating between regular...
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By Chris Peterson | Apr 15, 2016 8:50:00 AM | 0 Comments

Google hasn’t replaced sales people – not the great ones.  Here’s why…

A friend of mine works for a global sales training organization that you’ve probably heard of. He complimented me recently: “Chris, I don’t know how...
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By Chris Peterson | Nov 17, 2015 8:50:00 AM | 0 Comments

Idea Tuesday: How to make your 2016 sales plan effective.

How many of you are working on your sales plan for 2016? A better question might be: how many of you know you should be working on your 2016 sales...
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By Chris Peterson | Nov 13, 2015 8:50:00 AM | 0 Comments

In sales, when is “old school” just old?

I recently met a business owner at a local happy hour. When he learned what I did for a living, he started bragging about his methods of selling and...
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By Chris Peterson | Nov 12, 2015 9:50:13 AM | 0 Comments

Why I plan to comment more on social media.

When my father died 19 years ago, my family and I had amazing support from friends everywhere. However, there is one friend of mine who really sticks...
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