As we discussed on Monday, email has become and still is the number one method used by sales people to secure appointments with prospects. The problem is that most prospecting emails are weak. On Monday, we discussed how important it is to offer a compelling reason for your prospects to respond and see you, and on Wednesday we covered reason #2 – making it easy for the reader to respond to your email. Today we’ll discuss Strategy #3…
If you want anyone to read your email, it has to take less than 25 seconds to read. Unless you catch my attention with a topic that is perfectly timed, I’m not likely to read an email that looks like an unabridged version of Moby Dick. Even if I am interested at first, you’re going to lose my focus after a couple of paragraphs.
There are probably a dozen other ideas, but follow these three: offer a compelling reason, make it easy for them to respond, and make sure it takes less than 25 seconds to read.
