Modern-Day Sales and Marketing Blog

By Chris Peterson | Jun 5, 2025 7:42:03 AM | 0 Comments

What Salespeople Can Learn from a Young (and older) Rory McElory

Immediately after Rory McIlroy won the 2014 Open Championship, he was asked about the key to his victory. Without hesitation, he stated that he...

By Chris Peterson | May 6, 2025 6:43:48 AM | 0 Comments

What is your one cool thing?

I joined a boat club last week. Although my wife and I did a bunch of research and cost analysis, my decision to move forward really came down to one...

By Chris Peterson | Apr 8, 2025 3:56:08 PM | 0 Comments

Is your sales team scalable?

I live in Orlando, and I love it, but the rapid growth over the last 60 years has created a mess. In 1965, Orlando was the 55th largest media market...

By Chris Peterson | Mar 4, 2025 7:45:00 AM | 0 Comments

Five Ideas to Leading One-on-One Meetings with Salespeople

Conducting one-on-one meetings with your salespeople is like exercise: it requires a lot of time that you don’t think you have until you start to...

By Chris Peterson | Jan 8, 2025 11:03:59 AM | 0 Comments

One resolution that all salespeople should have in 2025.

I wrote a LinkedIn article recently about resolutions that all salespeople should have in 2025. I included five ideas, but there is one that sticks...

By Chris Peterson | Dec 13, 2024 11:38:41 AM | 0 Comments

The best referral request that I’ve ever received.

“You need to ask for referrals.” How many times have you heard this advice – whether given to you or someone else? Hundreds of times, I’m sure. How...

By Chris Peterson | Nov 11, 2024 9:01:05 AM | 0 Comments

Seven ways a salesperson should use text messaging.

Although it’s the most common form of communication today, I still get push-back about using text messaging for selling purposes. The idea of text...

By Chris Peterson | May 22, 2024 12:02:56 PM | 0 Comments

How can a salesperson “let it go”?

“Let it go.” One of the hardest things to do is also one of the most common pieces of advice that salespeople receive. Salespeople are constantly...
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