Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Aug 6, 2026, 5:46:40 PM | 0 Comments

200 Words or Less | Do Sales Contests and Spiffs Work?

Short answer: sometimes. Below are best practices for using sales contests and spiffs in an effective way.

By Chris Peterson | Jul 28, 2026, 4:52:29 PM | 0 Comments

The Power and Mistakes of Leaving Voicemails Today

A client of ours left me a voicemail last week. I missed it. Like most of you, I receive several spam calls a day and never check my voicemail – and...

By Chris Peterson | Jun 25, 2026, 9:00:04 AM | 0 Comments

Responsiveness without Desperation

Two things are necessary for today’s customers to respect salespeople:

By Chris Peterson | May 26, 2026, 10:04:52 AM | 0 Comments

How Forecasting Can Improve your Response Rates from your Customers

Regardless of industry, all salespeople suffer from being ghosted after customers receive what they need to make a decision. No matter how creative...

By Chris Peterson | Mar 18, 2026, 2:58:28 PM | 0 Comments

The Number One Factor to Sales Execution

For several years, I did time-restricted eating. I ate during a ten-hour period and fasted for fourteen hours every day. This year I stopped because...

By Chris Peterson | Feb 27, 2026, 1:29:52 PM | 0 Comments

Benefits that a Coach has Brought to Vector Firm

Vector Firm has a coach. Yep ... a consulting business paying for a consultant. Well into my second year, I’m very happy with my decision, and I...

By Chris Peterson | Jan 22, 2026, 9:32:17 AM | 0 Comments

These Four Weeks are Critical to Your Year’s Success (and you won’t guess which ones)

Most desired outcomes have a key time interval on which people should focus if they want success. Movie studios release Oscar hopefuls in November...

By Chris Peterson | Dec 17, 2025, 10:18:56 AM | 0 Comments

Sympathy for the Text Message

A few weeks ago, my wife and I were watching TV and she suddenly asks me: “Did our child really just text me from her playroom?” That rhetorical...

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