Security Industry Sales, Marketing Blog - Vector Firm

By Jamie Gosweiler | Oct 16, 2026, 10:45:00 AM | 0 Comments

The Value-Driven Proposal: Why Buyers Stop Comparing on Price

Your team spent weeks on the opportunity. The site walk went well, the customer was engaged and the design solves their problem. Then the proposal...

By Jamie Gosweiler | Oct 15, 2026, 9:00:03 AM | 0 Comments

Prove the Value, Earn the Expansion: Accelerating Growth Across Your Installed Base.

Your customers already trust you with their buildings, their people and their assets. That trust is the hardest thing to earn in a sale, and for most...

By Jamie Gosweiler | Sep 21, 2026, 8:45:32 PM | 0 Comments

We Signed a New Manufacturer Partner. Now What?

A 30-day launch playbook for system integrators Every integrator has a version of this story. Leadership spends months evaluating a new manufacturer...

By Jamie Gosweiler | Sep 17, 2026, 4:45:00 PM | 0 Comments

"I Didn't Know You Did That": 7 Ways Marketing Helps You Win the Business You're Missing

A salesperson at a security integrator recently heard something no one wants to hear from a long-time customer: "I didn't know you did that." His...

By Jamie Gosweiler | Aug 21, 2026, 1:45:59 PM | 0 Comments

Google Business Profile for System Integrators: The Complete Setup Guide

Your Google Business Profile is the first thing most prospects see when they research your company, and for many integrators it is the most neglected...

By Jamie Gosweiler | Aug 20, 2026, 3:15:21 PM | 0 Comments

Do Google Reviews Really Matter for System Integration Sales?

Yes, they do. Commercial buyers research system integrators the same way they research everything else: they search, they compare, and they check...

By Jamie Gosweiler | Jul 16, 2026, 10:00:01 AM | 0 Comments

Is Your System Integration Firm Invisible When Buyers Ask AI for a Recommendation?

A facilities director needs to upgrade access control across a dozen sites. Two years ago she would have opened Google or asked someone in her...

By Jamie Gosweiler | Jul 15, 2026, 1:37:41 PM | 0 Comments

How to Market Managed Services When Your Customers Still Think in Projects

You built the managed services offering. You priced it, you trained your team on it, maybe you even hired someone to run it. And it is still sitting...

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