Modern-Day Sales and Marketing Blog

By Chris Peterson | Jul 31, 2018 8:50:00 AM | 0 Comments

Before asking your customers questions, do this...

For today’s post, let’s play pretend, as my five-year-old calls it Assume that you’re experiencing lower back pain. For the last month or so, your...

By Chris Peterson | Jul 27, 2018 8:50:00 AM | 0 Comments

It's not "just business".

Since I was a kid, I’ve heard the term “it’s just business” following other phrases like “don’t feel bad”, or “it’s not you”, or “you gotta do it”. I...

By Chris Peterson | Jul 26, 2018 8:55:31 AM | 0 Comments

What is the #1 factor that leads to sales?

Maybe the shortest post I ever wrote, and definitely one of the simplest … but it’ll be relevant for decades…

By Chris Peterson | Jul 24, 2018 8:50:00 AM | 0 Comments

Five critical components to a sales person's Linkedin profile

LinkedIn has turned into an amazing tool for b2b sales people. However, many sales people miss out on details that matter … and they do matter....

By Chris Peterson | Jul 20, 2018 8:50:34 AM | 0 Comments

What will be your biggest regret in 25 years?

A few days ago, I wrote a blog post called Who is testing you?. That evening I went to a new craft brewery in downtown Orlando with a friend of mine...

By Chris Peterson | Jul 17, 2018 8:50:00 AM | 2 Comments

A great question that will get them to return your call.

How many voicemails or emails to you have hanging out there right now, just waiting to be returned by your customer? Five? Twenty? One hundred? If...

By Chris Peterson | Jul 13, 2018 8:50:00 AM | 0 Comments

An old-school idea that has been lost today ... and it's more important than ever.

When I started my career in sales, it was hard. No, it was brutal. Every morning for two years, I’d do the same thing: I’d make cold calls by the...

By Chris Peterson | Jul 12, 2018 8:50:00 AM | 0 Comments

What does your ideal prospect look like?

This was one of the first posts that I wrote, and I remember Jacob’s comment like it was yesterday. Great story and connection to why a sales person...
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