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Modern-Day Sales and Marketing Blog

By Chris Peterson | Aug 8, 2025 8:45:00 AM | 0 Comments

Advice I’ve Heard a Million Times and Never Used … Until Now

We were recently out to dinner with two other couples and the kitchen messed up my meal. I hate onions and I asked about the possibility of onions or...
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By Gannon Switzer | Jul 25, 2025 8:13:51 AM | 0 Comments

When Trust Isn’t Really Trust: How Over-Approval Stalls Growth

He was handed a major client account—his big opportunity. But what started as a vote of confidence quickly turned into something else. The result...
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By Gannon Switzer | Jul 22, 2025 7:54:35 AM | 0 Comments

"I Trust You”… but I’ll Need to Approve Everything First.

When leaders say they trust their team but still control every move, the message gets lost—and so does initiative. Over-approval doesn’t build...
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By Jamie Gosweiler | Jul 18, 2025 12:22:10 PM | 0 Comments

Storytelling at Scale: Why Case Studies Are the Ultimate Sales Enablement Tool

Sales reps in the system integration industry are armed with technical specs, datasheets, and product features but those alone rarely seal the...
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By Jamie Gosweiler | Jul 17, 2025 5:18:25 PM | 0 Comments

Using Email Sequences Like a Pro: The Overlooked Secret to Business Development Success

Most sales teams still live and die by their pipeline but far too many let it leak through slow or inconsistent follow-up. In today’s sales...
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By Chris Peterson | Jul 2, 2025 10:14:17 AM | 0 Comments

Where Do Relationships Fit into Sales Today?

The streets surrounding our dry cleaner have been under construction for at least six months. It’s a maze of ripped up roadways and dump trucks to...
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By Jamie Gosweiler | Jun 25, 2025 10:54:56 AM | 0 Comments

The AI-Powered Buyer Journey: Why Your Website Must Be Built for Answer Engine Optimization (AEO)

In the past, getting found online meant winning the Google search results page. Today, it’s about winning the AI answer box ,and that shift is...
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By Jamie Gosweiler | Jun 24, 2025 3:58:30 PM | 0 Comments

Are You Missing These 7 Trust Signals? How Smart System Integrators Win More Opportunities (and AI Rankings)

Last week, I had the privilege of participating in a panel discussion at ESX about Harnessing AI in Marketing and Sales. It was a fascinating...
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