For the last few years I’ve been preaching that sales people must become perceived experts in their market place. I still get push back supported by comments like: “It’s all about the relationship”, “sales is sales”, and my favorite: “knowing too much can hurt my selling”.
So, for the sake of those who have been through my sessions and appreciate this concept; others who are intrigued with the idea that the perceived expert will win most of the time; and especially those who are still listening to Tom Hopkins on their cassette players and think it’s a numbers game - I give you five reasons why it’s imperative that security sales people must become the perceived expert. Hopefully you’ll see the enormous opportunity that’s open to anyone that wants to put in the effort and grab it.
Click the image below for the five reasons
