Modern-Day Sales and Marketing Blog

By Chris Peterson | May 17, 2018 8:33:41 AM | 0 Comments

Throwback Thursday: What I learned about peak performance from George Brett

I wrote this post two years ago, but since I loved this guy as a player when I was a kid, I'll probably re-post a dozen more times! Enjoy... The...

By Chris Peterson | Aug 25, 2017 8:50:00 AM | 1 Comment

Don’t buy into the recent hype about relationships and sales.

Following a seminar that I delivered recently, a gentleman in the audience approached me to validate one of the points I made. My new friend was a...

By Chris Peterson | Jun 6, 2017 8:50:00 AM | 2 Comments

Four things every manufacturer’s sales person should be doing with their channel.

A few years ago, I was meeting with a regional sales manager that worked for a video manufacturer. I was on the road visiting another client, and we...

By Chris Peterson | Jun 1, 2017 9:02:20 AM | 0 Comments

Throwback Thursday - How can I tell if a prospect is worth my persistence?

With the ongoing battle between new-school digital strategies and old-school door knocking, I thought this would be a good post from the past for our...

By Chris Peterson | Mar 30, 2017 8:50:00 AM | 0 Comments

Is your sales leader doing this?

Is your sales leader doing this? If not, forward this post to them. It’s from 2015, but it’s Throwback Thursday…...

By Chris Peterson | Mar 7, 2017 8:50:00 AM | 0 Comments

Four unique ideas to turning good customers into partners.

Almost three years ago, I started working with a client who called their top tier customers “partners”. When I asked about their relationships, I...

By Chris Peterson | Mar 2, 2017 8:50:00 AM | 0 Comments

Throwback Thursday: Are you a closer?

For Throwback Thursday, check out the following post about the favorite label ever used in selling: “closer”. We address two questions in this post:...

By Chris Peterson | Feb 21, 2017 8:50:00 AM | 4 Comments

Five reasons why salespeople in the security industry must become perceived experts

For the last few years I’ve been preaching that sales people must become perceived experts in their market place. I still get push back supported by...
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