Almost three years ago, I started working with a client who called their top tier customers “partners”. When I asked about their relationships, I realized that they treated them like very special customers, not partners. Although their behavior was excellent from a customer service perspective, they were leaving a lot of chips on the table by not converting these great customers into true partners.
Upon further reflection, most companies do this – they build loyal and satisfied customers, but don’t reap the rewards they’ve earned. By taking a customer relationship past the point of excellence to the “true partner” status, you’ll be able to take your status from preferred vendor to exclusive vendor. So, how can you do bolster your good relationships? Click the button below to learn of four unique ideas to turning a good customer into a partner.
