So, you’ve worked hard to customize a beneficial solution for your prospect, you’ve delivered the proposal, they seemed excited and appreciative, and now they won’t return your calls or emails. What can you do? There are many answers to this question, but I want to share one option below that works for you and your customer…
Send an email entitled “Last Email”. In the text of the email, let your prospect know that you assume your proposal is on hold and you’ll connect with them in 90 days. Make sure you state that you’re very interested in working with them but do not want to be a pest.
Here is the key: follow the email with a call (likely voicemail) stating: “… I just sent an email to you. Sorry for the redundancy, but I didn’t want to simply send an email and risk a loss in translation in ‘email tone’. I want to make sure you know that we still want to grow our relationship with you, but I also don’t want to add to your busy schedule if the proposal has been delayed. Talk to you in a few months.”
If they want to talk sooner, they’ll reach out to you. If they don’t, then you won’t waste any more time and the door is still open… and you’re not being a pest. By the way, your competitors will continue to be a pest.
