Toward the end of 2006, I was planning my goals for the following year. I realized that I did the same thing pretty much every year – I set my sales goal and then defined the process to achieve that goal. However, during this particular year I decided to set goals for my process. I didn’t just have a goal to increase our sales by 70% (we were in extremely high growth mode), but I also set goals for the specific steps that led to our achievement of these numbers. Guess what? We killed it, and I was on to something that has helped me in every area of my life.
What are your 2020 goals? Even if you haven’t finalized them, you probably have an idea of the goals you plan to pursue. Have you gone into deeper detail than just “sales generated”? What process will lead to you achieving your sales goal? Can you set goals against the steps in the process? This exercise might sound a bit nebulous, so I’ve included a cheat sheet with 30 examples of sales process goals to stimulate your thinking. (BTW, you shouldn’t have 30 goals for next year – I just wanted to provide some ideas to spark your thoughts. You should limit your goals to five or less.)
To access the cheat sheet, click on the image below:
