You know the Pina Colada song.
Dude takes the paper to bed, and in the personal columns, there was that letter he read?
He didn't think about his lady, and although that sounded kind of mean, he was requesting a meeting by tomorrow noon to plan his escape.
Shouldn’t it be that easy for great candidates to see if your organization is their perfect match?
When it comes to attracting top talent, are you immediately viewed as the destination organization; the place everyone wants to be?
If your digital presence is lacking most candidates aren’t interested enough to seek out what they can’t easily find, and most top performers probably aren’t actively looking right now. They are well compensated and likely busier than ever. They too may have “just fallen into the same old dull routine”, but they will see your stuff if it’s out there and there is enough of it.
To be clear, this isn’t the content promoting your expertise in the industry. These are those “Hey look at us, we are awesome” posts. The ones that might get a little annoying for some of you and don’t feel business-like. There is a place and a need for both, and if you are in the market for talent, like everyone else, you need to put yourselves out there.
If you are a work hard, play harder company with tricked-out vehicles and blue jeans in the office… great! Share it and promote it.
If that’s not your style, you are a less flashy, more traditional organization, that’s fine, whatever your vibe is, celebrate it. Not everyone lives for flip flop Fridays, but you do want potential candidates excited, and to see themselves working for you.
Start simple and look at what others are doing. Showcasing your work, having fun with colleagues, training sessions, new equipment, or that pandemic renovation project; whatever best represents who you are, get it out there and get it out there often. Once a month, or once in a while won’t do it. Be consistent.
Don’t lose a perfect match because they don’t know you are out there or what you’re into.
Remember the part “Then we laughed for a moment, and I said, "I never knew"?
