Email has become and still is the number one method of sales people securing appointments with prospects. The problem is that most prospecting emails are ineffective, making the method less effective in general. I hope to change that a little bit this week. On Monday,Wednesday, and Friday I’ll share a different email strategy to increasing your ratio of gaining a positive response. Today is Strategy #1…
If you want to secure an appointment from a prospect, give them a compelling reason to see you. “Touching base” of “introducing yourself” are not good reasons. If someone has time for you to stop by to introduce yourself, then you’re probably reaching out to the wrong person.
Some examples include demonstrating a new product, sharing how you helped another company relevant to them, a special person like a sales engineer or manufacturer rep in town, etc. You might be thinking “well, those aren’t very compelling reasons either.” Maybe not, but compared to “introduce myself”, these reasons are gripping! Your ratio will double or triple by using a real reason every time you send a prospecting email.
