As we discussed on Monday, email has become and still is the number one method used by sales people to secure appointments with prospects. The problem is that most prospecting emails are weak. On Monday, we discussed how important it is to offer a compelling reason for your prospects to respond and see you. Today we’ll discuss Strategy #2…
If you want to gain a positive response from your prospecting emails, you have to make it easy for them to respond. Statements like “Let me know when you can meet” require entirely too much thought and most prospects won’t take the time to think about it. However, a statement like this is successful much more often: “Can you meet before 10:00 on Tuesday or after 3:30 on Friday?” All they have to do is glance at their calendars and respond with “Tuesday at 8:30”.
So, in addition to offering a compelling reason for your prospects to meet with you, make it easy for them to respond to your email.
