I get this question all the time … pretty much every week one person will ask me. I have to admit that I answer it differently depending on the context of the conversation. My answer to an owner of an integration company is different than a regional sales manager of a manufacturer. However, when talking in general, there is one answer, and it’s ridiculously simple…
The #1 factor leading to sales performance is the day-to-day activity of the sales person. The strategy, sales model, or branding is important; but the type, the quality and the volume of activity that your sales people exercise will make or break your business.
So, what are your sales people doing today?
