Modern-Day Sales and Marketing Blog

You Don’t Protect Culture With Lip Service

By Gannon Switzer| Aug 28, 2025 10:49:50 AM | 0 Comments

 
When leaders talk about culture but back away from it under pressure, the team notices. The moment tough calls are made at the expense of values, the message is clear...and you'd better change it.
 
In this post: Why culture isn’t proven when things are easy, and how staying committed, especially when it costs you, is what builds long-term performance.
 
 
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