Understanding the mindset of your prospect or customer when connecting with them on social media is critical. While your systems engineer persona maybe engaged in white papers and data sheets while at work, that’s likely not what she wants to engage with when she’s browsing through Facebook or LinkedIn.
Using video content on social media will attract more attention and provide a way for customers to see you and your team more than just during the few meetings each year you normally schedule. And today, it is even more important to have your team in front of your customers through video content.
#1 - More Exposure and Engagement for Your Company
You have likely noticed yourself doing it - skipping text posts and often image posts in favor of stopping to watch a video while you are on LinkedIn or Facebook. Well, your customers are likely to have the same browsing habits. Video catches your eye faster and for longer, allowing you to hear more of what the post has to say. Plus, your message can contain significantly more information than a simple text Tweet with less than 148 characters allowed. And when it comes to Twitter, video content is 10 times more likely to be viewed than a text Tweet.
#2 - Popularity of Video is Spreading Everywhere
Let’s face it, it’s not just on social media. Consider whether you would prefer to grab a newspaper to read versus simply clicking on the television. It is arguably faster and more engaging to get your news and entertainment through video. And the same holds true across virtually every online platform. A recent HubSpot study showed that 54% of consumers wanted to see more video content from the businesses they support.
#3 - It’s a Powerful Sales Tool
Video is a simple way to promote the benefits of your products and services with more information available to support the solution than text would normally be read in a social media post. There are dozens upon dozens of simple video ideas your sales and marketing team can use to reach customers. From product box openings to behind the scenes at an interesting installation, the ideas for video content are limitless.
Mobile Devices Make It Easier
Fortunately, with a little planning and a few simple accessories, even your mobile phone can be enough to create a short, quality video. Yes, there are times for more expensive production, however the most important thing is to get started with simple videos produced regularly, then expand the productions from there when the time is right. Set a target for two videos per week and get your sales and marketing teams to decide what the videos will be about. You may even find out that they are excited and want to help with production. Buy-in from the teams is critical to start and keep the momentum.
Let Your Customers See Your Faces
Knowing your products and services is the easy part. Sometimes taking the time to record a video, no matter how short and simple, just doesn’t happen. If you think you need help with your video content marketing strategy including ideation, scheduling, and content production, give Vector Firm a call today.
