Organically spreading your messages about services, solutions, resources, tools, and news is one of many ways to get your message in front of people who are connected to your staff. While this is helpful on platforms like Facebook, it’s most critical when it comes to LinkedIn where platform users are in a work mindset.
So, how do you provide posts that your team will feel worthy of promoting on their social channels? Let’s take a closer look at four ways you can implement today.
First, remove uncertainty
Uncertainty about social media posting policies can handcuff your efforts to promote organic sharing. Be sure your policies are clearly written and simple to interpret. Confusing, absent, or incomplete policies may result in employees avoiding participation entirely.
Second, clarify your desire for sharing
While you may have a clear social media policy, your team may not be aware of how important their sharing of messages can be. Many simply do not understand how the various platforms’ algorithms work. Be sure to share the overall marketing goals and how the path to those goals can be amplified with widespread participation. Do not forget, messages that are helpful and add value will resonate and get the most participation. Advertisements and self-promotion may garner a bit more silence, since after all, it’s about solving your customers’ challenges, not beating your own drum.
Third, encourage open discussion
Aside from liking or sharing your posts, it is important and very helpful to encourage comments and deeper participation with others that comment. And when it comes to comments and participation, it doesn’t stop at the post. Consider soliciting input on the posts your team is publishing. When the teams share ownership, participation will surely increase.
Fourth, look outside of your walls…
Content related to the System Integration or Security industry, but not created directly by your company will be of interest to your team as well. Consider sharing third-party posts and kicking off the conversation with a few thoughts from your company’s perspective to get the conversation started. As a bonus, you may attract new followers that would not have considered your company to be a resource of industry information.
Share Your Solutions
Knowing your buyer personas is super critical when producing and sharing your social media content. When you do, the content you create and promote will resonate louder than ever. Having the goal of conversation in mind when writing the posts will set the framework for a conversation, or at least ensure the post is focused on adding value.
Since we know how hard it is to start and nurture a rich social media posting strategy, you can be assured that we can help kickstart and maintain your initiative. We work to customize messaging to ensure your clients and prospects will spend more time reading your posts and will subsequently download your resources and engage your sales team. Watch the video below to learn more about our Content Marketing services.
Contact Vector Firm’s Content Marketing team today.
