Unique, helpful content and resources available for download from your website carry higher value than simple social media posts that share helpful ideas. These value-add resources, also known as Lead Magnets, can provide your prospect with the resources they need to move through their buyer’s journey and increase the odds that they will engage your marketing or sales team for assistance once they’re ready to move forward with a purchase or design.
Let’s take a look at 5 Lead Magnet ideas you can implement now for your systems integration business.
#1 Case Studies
A case study not only highlights a solution, but also provides a reference that a prospect can contact. In most cases, they won’t make contact, however, they’ll feel confident that you’ve successfully rolled out a solution similar to the one they’re investigating.
If you can’t get your client’s permission to use their specific name or identifiable images, simply shift to creating a Use Case that describes the challenge and solution without identifiable information.
#2 Recorded Webinars
Recorded webinars are a great way to deliver specific information about a specific product, solution, or service. While live webinars are ideal, allowing viewers to ask questions in real time, recorded webinars are undeniably more convenient.
Pro Tip: if you post a recorded webinar, be sure to capture your prospect’s name and email address as they register to watch the recording. This is one of the best ways to move a formerly unidentified prospect into your marketing funnel.
#3 Infographics
Graphic imagery can tell a powerful story. Information, data, and tips can be conveyed in a way that improved retention of the information in a different format from the common PowerPoint.
For example, your organization could use an infographic to describe a potential migration strategy from an analog voice notification system to an IP based system. Statistics, facts, and budget information could all be included in one helpful document.
#4 Checklists
When a prospect has a project in mind, it can be helpful for them to use a checklist that walks them through the process. The more detailed the checklist, the more trustworthy and valuable your company will be, often resulting in a personal engagement by phone or email.
Pro Tip: consider multiple checklists for any given project. Tailor each checklist to a specific persona. For example, the checklist for the security manager may be very end-user based, whereas the checklist of the IT department for the same project will be very technical and can cover data and network security concerns.
#5 Resource Guides
Resource Guides can accomplish a variety of tasks for your client. It can walk a prospect through all or part of a process, even suggesting when in the process they will benefit from assistance from your company. Advice, links, and system diagrams can provide the insight they need to create a vision of success for their project. An access control solution may require an inventory of doors, employees, and visitors, as well as a review and documentation of the IT infrastructure.
Scale your Marketing Efforts with Help From Vector Firm and Start Generating NEW Leads Today
Having a great resource or Lead Magnet idea is one thing. Producing it and creating a clear prospect workflow through your marketing plan is another. Vector Firm can assist from start to finish, with the ability to create professional digital collateral.
We can help with every step from ideation, creation, distribution, and lead conversion processes. Watch the video below:
Contact the Vector Firm Content Marketing team today.
