Modern-Day Sales and Marketing Blog

Purchase and installation are only the beginning of the relationship between the end user and systems integrator. The end user starts as a prospective customer, becomes a buyer and current customer, is a constant source of referrals, and is always a prospective buyer for future goods and services.

Understanding that the purchasing cycle is never over is critical for nurturing repeat business. It’s also imperative to your referrals.

So, let’s look at 5 ideas to stay in touch with your customers:

Keep your customers informed of changes and influences in their industry. You’ll be at the top of their valued resources list. When customers know you’re keeping an eye on the marketplace for them, your emails and blog posts will continue to be relevant and read. And when one of your topics resonates loudly enough, they’ll be more likely to call you to talk about a new solution.

Technology is always improving, and when the technology improvements solve problems and streamline operations, it’s time to talk to your customer again. New technology from your competitor can open the door to a competitive solution and may knock you out of consideration for the next replacement. Stay ahead.

Once your customers hear about new and emerging technologies, be ready to provide a free, no pressure demonstration. Consider partnering with your top manufacturer partners to promote demonstrations at social events or one-on-one onsite presentation opportunities.

Help customers connect with other users of similar systems through creation of members clubs, social events, and educational events. Customers will maximize their investment and feel all the benefits and exclusivity of their relationship with your organization.

Once you’ve curated a happy customer, prompt them to share their story with others in their industry. Success stories promote exceptional and solutions to new customers. Case studies reflect well on you and your customer, making them even more loyal to your brand.

Get Assistance

Hire Vector Firm’s marketing team to assist with your post-sale end-user relationships. The ideas we discussed above will work, but they require short and long-term marketing strategies to be successful and efficient. We assist from start to finish, cultivating content, implementing systems, generating new leads, and reinforcing your existing customer relationships.

We’re here to help! Contact us today.