Growing your marketing list and increasing your chances of creating sales opportunities are primary goals for content marketing. By creating helpful, value-added resources, your team is providing reasons for clients and prospects to purchase products and services from your integration company. They are also placing you and your company as an industry thought leader, solution provider, and trusted partner.
So, if you are creating great content, how can you optimize it to increase the size and quality of your marketing list? Let’s take a look at 5 ways to grow your marketing list.
Call to Action Subscription
Perhaps one of the most effective ways to continue to reach clients and prospects is to include a subscription call to action (CTA). By convincing a person to subscribe to your blog and email updates, you are guaranteed to get more messaging in front of them rather than waiting for them to stumble across it on social media posts.
Pro Tip: be sure to separate your email list into personas so you can target specific emails to specific groups of contacts.
Exit Trigger
Your prospects are doing a lot of internet browsing for solutions. Once they land on your site, you literally have their attention for seconds in most cases. Website programming can cause a pop-up box to appear before they exit your site. This will cause them to pause to subscribe or to explore a new offer.
“Tweet This” Button
When a client or prospect finds the perfect resource, they will likely want to tell others about it. Be sure to add buttons that allow simple sharing of content directly from your website.
Pro Tip: It is not just your company trying to create helpful content. So too are others who find your content and they will be willing to talk about it to their followers. Also, it is not just a tool for Twitter…think about LinkedIn, Facebook, and other appropriate social media channels.
Lead Magnet
When creating a blog post, be sure to include a lead magnet, or piece of bonus content that someone would be willing to trade their email address for. Think about checklists, help guides, and other simple resources that can be used right away by the reader.
Pro Tip: Do not forget to require the email address in the submission form as a required field. Create a good-looking icon for the resource. Consider using one of our favorite tools, My eCover Maker, for nice images of brochures, checklists, and computer screen simulations.
Convert to PDF
Once your blog post has been written, published, and read, it’s easy for the reader to forget where they saw the information. Use the same text and images to create a downloadable PDF version of the article. If the article was helpful, odds are that requiring and email address to download the PDF will not be a problem.
Trade for the Address
By creating content that can be downloaded and used to solve challenges quickly and easily, you will be able to capture email addresses. These addresses will prove priceless for your marketing & sales team. Consider the fact that email marketing is booming now as the pandemic continues to keep workers at home, away from conference room meetings and demonstrations.
