Email newsletters can bring many benefits to System Integration companies. These regularly scheduled pieces of content are great for adding value, promoting your brand and even encouraging sales. However, for many integration companies, it can be a challenge to come up with content. What can you include in a monthly email newsletter that isn’t white noise and clutter for your recipients? Read on to find out in this week’s marketing post.
Idea 1 – Tech/Product Updates
Include a “Featured Product” section to keep customers informed about the latest and greatest product updates and how it will impact their business.
Idea 2 – Facts and Stats
Relevant statistics and data points to reinforce your solutions are a great way to use your email newsletter to build credibility and trust.
Idea 3 – Case Studies
A Case Study is a great piece of content that delivers social proof about how your solutions are working for specific customers in various industries.
Idea 4 – Use Cases
Running short on time? Consider writing a series of “use cases”. Use cases are simply situations where your products and services can be applied or potentially used.
Idea 5 – Customer Surveys and Polls
Adding a regular interactive survey or poll question is a great way to make your email newsletters more engaging.
Idea 6 – Summary Links to Blog Articles
Take your top blog posts of the month and share with your email newsletter subscribers. They will appreciate having a regular update for which they can quickly scan your content.
Idea 7 – Video content
How-to videos, product videos, explainer videos all are great ways to educate your subscribers about the solutions you deliver.
Idea 8 – Employee Showcase
Make the introduction of your team members a regular feature in your monthly email newsletters. Subscribers will appreciate the introduction and learning more about your team.
Email newsletters can help build relationships, attract new prospects and increase sales best when they are focused on educating customers. Use your email newsletter as an opportunity to become the subject matter expert in your industry.
Need help? Vector Firm can assist you plan, deliver and write your monthly email newsletter. Complete the form below to schedule a discovery call and learn more.
