Understanding what your competitors are doing to promote their brand and services using digital marketing can help guide your marketing strategy and can reveal opportunities to help you stand out.
Here are 5 things you should be analyzing:
1. Competitive Search Engine Marketing Benchmarks
Find out the domain authority and traffic estimates for your top competitors as well as their paid and organic search spend. Knowing how much website traffic your competitor is seeing as compared to yours can reveal that you’re dominating or that your site needs some work with content, SEO, user experience, and more.
Services like SEMrush can be a great place to start for gathering metrics about traffic and ad spend.
2. Page Speed Insights
It may seem like a fraction of a second, and it probably is, however, the speed at which your page loads as compared to your competition will play a part in where your site ranks in searches.
It’s important to know how fast your competitors’ pages load so that you can adjust your site performance accordingly. Your team can use a tool like GTmetrix to review your page speed and the page speed of your competition.
3. Organic Keyword Strategy
An organic keyword is one that appears naturally in the content of your site. Content keywords for a systems integration business may be integration, security systems, intrusion detection, or video surveillance. They can even be geographic if you are a regional service provider, thus the keyword Arkansas may be appropriate if that’s the market you serve.
Gaining an understanding of what keywords your competitors rank for compared with your own top keyword rankings can be accomplished using services like Moz Pro.
4. Paid Keyword Strategy
It’s also possible to buy your way to the keyword search top ranks. Find out what keywords your competitors are bidding on and how much they’re spending each month on paid search. Tools like SpyFu or SEMrush.com can help.
5. Overlapping Keywords
A true competitive analysis will identify which of your keywords your competitors are also targeting in line with your keywords to see what's overlapping.
This is where you can deeper insight as to what you’re missing and how you can differentiate your company in search results.
Promote Socially for Future Success
Knowing your website and blog’s strengths and weaknesses compared to your competition can mean the difference between getting or missing a sales lead.
There’s a lot to evaluate and it can be daunting to take on in-house. If you think you need help with SEO and other digital marketing strategies, give Vector Firm a call. We're here to help.
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