Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Mar 7, 2019 11:16:00 AM | 0 Comments

Discover the best way to introduce yourself...

Earlier this week, I had a sales representative from a bank call me about refinancing a mortgage. His introduction was brutally uncomfortable, and I...

By Chris Peterson | Mar 7, 2019 8:50:00 AM | 0 Comments

Rule #1 to utilizing a sales engineer...

Sales engineers can be an incredible asset - if you do this for every meeting…

By Chris Peterson | Mar 1, 2019 8:50:00 AM | 0 Comments

One simple idea to improving every sales call.

My final three years of playing baseball at South Merritt Island Little League were spent playing for the Astros (sponsored by Merritt Island Air...

By Chris Peterson | Feb 14, 2019 8:50:00 AM | 0 Comments

What can you do to save a sales meeting that has gone south?

As difficult as this idea sounds, do it…

By Chris Peterson | Feb 12, 2019 8:50:00 AM | 0 Comments

Does your website struggle delivering leads to your sales team? Read this to find out why.

Lead generation from digital marketing comes from three primary channels – owned, earned and paid media. Owned media refers to the channels we can...

By Chris Peterson | Feb 7, 2019 8:50:00 AM | 0 Comments

What if you don't have a compelling reason to ask about the status of an order?

I’m going against one of my cardinal rules with this one, but it works…

By Chris Peterson | Feb 5, 2019 8:50:00 AM | 0 Comments

Struggling with Social Media? Follow this Simple Two-Step Strategy Plan [Free Template Included]

A professional social media presence is crucial for modern day selling – this is especially true for system integration salespeople. Engaging in...

By Chris Peterson | Feb 1, 2019 8:50:00 AM | 0 Comments

I do my best work when ...

About six weeks ago, I was in Irvine, CA on business and I scheduled breakfast with a fraternity brother. Since I’m usually awake at 3am when I’m on...

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