Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Dec 13, 2024 11:38:41 AM | 0 Comments

The best referral request that I’ve ever received.

“You need to ask for referrals.” How many times have you heard this advice – whether given to you or someone else? Hundreds of times, I’m sure. How...

By Chris Peterson | Nov 11, 2024 9:01:05 AM | 0 Comments

Seven ways a salesperson should use text messaging.

Although it’s the most common form of communication today, I still get push-back about using text messaging for selling purposes. The idea of text...

By Chris Peterson | May 22, 2024 12:02:56 PM | 0 Comments

How can a salesperson “let it go”?

“Let it go.” One of the hardest things to do is also one of the most common pieces of advice that salespeople receive. Salespeople are constantly...

By Chris Peterson | Jan 30, 2024 11:07:36 AM | 0 Comments

What should the retirement of Udonis Haslem’s jersey mean to salespeople?

Before reading further, you should know that there aren’t many sports teams that I dislike more than the Miami Heat. Ok, now for the point of the...

By Chris Peterson | Nov 14, 2023 3:27:44 PM | 0 Comments

How machine generated emails have made human generated emails more effective

Mass emails generated by algorithms to look as though they were written specifically to you have become significantly more common over past few...

By Chris Peterson | Oct 17, 2023 12:45:00 PM | 0 Comments

A frame of mind all salespeople should embrace.

I work out five days a week, on a very regimented schedule. I also spend 15 – 20 minutes every day on mobility work – stretching, foam rolling,...

By Chris Peterson | Sep 14, 2023 7:51:41 AM | 0 Comments

The Number One Difference between Selling Today and Selling Fifteen Years Ago

Years ago, when I was a VP of Sales for a technology company, I had a team of several sales professionals that reported to me. Most of them treated...

By Chris Peterson | Aug 14, 2023 5:59:31 PM | 0 Comments

A belief that can lead salespeople to greatness.

There are two things that I do at work every week that no one knows about, no one cares about, and if I didn’t do them, no one would be disappointed....

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