Security Industry Sales, Marketing Blog - Vector Firm

By Chris Peterson | Jul 10, 2018 8:50:00 AM | 0 Comments

Are you listening to your customers? No really, are you listening to your customers?

When I graduated from the University of Florida, I was probably the rawest and the sharpest I’ve ever been. I know that sounds contradictory, but...

By Chris Peterson | Jul 6, 2018 8:50:00 AM | 0 Comments

Who is testing you?

Shortly after first period one fall day in ninth grade, I approached Coach Snyder, our junior high school’s head football coach … Me: “Coach Snyder,...

By Chris Peterson | Jul 5, 2018 8:50:00 AM | 1 Comment

How to present price when you know you’re the most expensive.

I love this idea from a couple years ago. Read it, and use it … you’ll be surprised how well it works.

By Chris Peterson | Jul 3, 2018 8:50:00 AM | 1 Comment

The number one reason sales people don't use CRM systems.

I’ve been involved in dozens of CRM implementations, relaunches, and “I’m not sure if we still have that system” discussions. The biggest hurdle...

By Chris Peterson | Jun 29, 2018 8:50:00 AM | 0 Comments

One simple idea that will improve your sales calls and meetings

About 20 years ago, I was rushed between two sales presentations in the Philadelphia area, and I didn’t have time to do my final preparation for the...

By Chris Peterson | Jun 28, 2018 8:50:00 AM | 0 Comments

Three best practices in building personal relationships with your customers. Best Practice #1…

Building and nurturing business relationships seem more and more complex every year. Below is the first of three posts from a couple years ago that...

By Chris Peterson | Jun 26, 2018 8:50:00 AM | 2 Comments

How to manage a sales opportunity with a mid-level manager when you have a relationship with the big boss

Have you ever had a sales opportunity that you thought was a slam dunk because you knew the boss? Even though your point of contact with whom you...

By Chris Peterson | Jun 22, 2018 8:50:00 AM | 0 Comments

My daughter gave me the greatest gift I'll ever receive... and you can have it, too.

When I was a child, the most important part about Mother’s Day and Father’s Day was to let my parents sleep. So why am I typing this blog post at...

Modern-Day Sales and Marketing Blog