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By Jamie Gosweiler | Aug 19, 2021 9:07:44 AM | 0 Comments

Content Marketing Metrics that Matter: Part 3 User Behavior

As we continue this important series about content marketing metrics, we look at user behavior. User behavior includes how users consume the content...
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By Jamie Gosweiler | Aug 5, 2021 5:30:38 PM | 0 Comments

Content Marketing Metrics that Matter: Part 2 - Sales

In part 1 of this series, we looked a bit closer at seeking metrics that identify content that is producing quality leads. Now, let’s look at how...
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By Jamie Gosweiler | Jul 28, 2021 11:30:00 AM | 0 Comments

Content Marketing Metrics that Matter: Part 1 - Quality of Leads

Marketing teams spend a great amount of effort, time, and money creating content that resonates with their target personas. This content attracts...
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By Jamie Gosweiler | Jul 16, 2021 9:50:00 AM | 0 Comments

Five Ideas to Align System Integrator Sales and Marketing Teams: Idea 5 - Adopt a 'Marketing First Approach'

While integration companies have a keen focus on sales processes and the technical integration of systems, marketing messages and programs can easily...
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By Jamie Gosweiler | Jun 24, 2021 6:50:05 PM | 0 Comments

Five Ideas to Align System Integrator Sales and Marketing Teams: Idea 4 - Focus on Post-Sale Growth & Customer Retention

Most of our content marketing articles focus on growing sales by feeding the funnel with useful and valuable digital content. Creating content for...
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By Jamie Gosweiler | Jun 10, 2021 12:54:53 PM | 0 Comments

How to Align System Integrator Sales and Marketing Teams: Idea #3 Make Content Easy to Find

Our prior two ideas in this series discussed creating a content team and highlighted the use of case studies as useful content examples to bring your...
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By Jamie Gosweiler | Jun 3, 2021 4:00:00 PM | 0 Comments

Five Ideas to Align System Integrator Sales & Marketing Teams: Idea 2 - Creating Useful Content

In Part 1 of this series, we discussed getting sales and marketing together as an internal content curation team to brainstorm ideas that resonate...
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By Jamie Gosweiler | May 27, 2021 5:44:07 PM | 0 Comments

How to Align System Integrator Sales and Marketing Teams: Part 1 - Content Sharing

While the terms “sales” and “marketing” are often combined to describe one large team of people, the fact is that sales and marketing are quite...
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