Security Industry Sales, Marketing Blog - Vector Firm

By Jamie Gosweiler | May 11, 2023, 2:46:04 PM | 0 Comments

Seven Ideas for Collecting Testimonials in the Security and Systems Integration Industry

In the security and systems integration industry, testimonials can be a valuable asset for showcasing your company's expertise, building trust, and...

By Jamie Gosweiler | Apr 27, 2023, 4:59:56 PM | 0 Comments

Five reasons why System Integrators should invest in social media

Social media has become an essential tool for content marketing. As more people spend time on social media platforms (especially LinkedIn for...

By Jamie Gosweiler | Apr 13, 2023, 5:47:27 PM | 0 Comments

Five Actions for System Integrators to Drive Better Marketing Results in 2023

Modern day marketing involves three core activities: (1) understanding the needs and preferences of your target customers, (2) developing strategies...

By Jamie Gosweiler | Jan 26, 2023, 3:13:50 PM | 0 Comments

Tool Review for System Integrators: HubSpot Marketing Tool - Part 2 of 4: The Campaigns Tool

In our last post on this topic, we introduced HubSpot’s Marketing Hub. One of the unique tools in this marketing suite is the Campaign Tool. Let’s...

By Jamie Gosweiler | Dec 12, 2022, 1:39:49 PM | 0 Comments

Tool Review for System Integrators: HubSpot's Marketing Hub Pro Tool - Part 1 of 4

It’s easy for busy business operators to focus on one small part of a larger topic for a social media post or blog article. However, a great idea or...

By Jamie Gosweiler | Nov 17, 2022, 8:50:00 AM | 0 Comments

Security Integrator Business Development: Four Ways Marketing Automation can Assist with Growth

Your business development teams are working hard to deliver messages that resonate with a specific persona or set of personas within a given market....

By Jamie Gosweiler | Oct 28, 2022, 1:03:22 PM | 0 Comments

Five Content Marketing Ideas to Improve Lead Generation for System Integrators in 2023

Now is the time to start planning your 2023 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your...

By Jamie Gosweiler | Oct 3, 2022, 11:15:00 AM | 0 Comments

How to Fix Misalignment of Sales and Marketing Teams

You have heard the terms blurred together before - sales and marketing. It’s as if someone magically pronounced that they are almost the same thing...

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