A social media presence is absolutely necessary to help position your company as trusted subject matter experts. Unfortunately, most businesses rely solely on their company’s or marketing manager’s following. What about all of the salespeople, project managers, and the rest of the organization? Who knows, the assistant controller may have 50,000 Twitter followers? So, how do you get participation from the members of your team that aren’t in marketing? You make it easy for them to participate.
There are systems for marketers that enable participation by the entire company – especially the sales team. The marketing team can prepare content—blog posts, web page portals, PDF downloads, and other digital resources—and then prepare the content for social media platforms so it’s ready to be shared by the sales team and others. But again, how can one inspire action by the rest of the company?
Enter clicktotweet.com for Twitter.
Clicktotweet.com facilitates social sharing by preparing short messages and clickable links from larger content sources. Once the material is staged, the sales team logs into the system, selects a message they want to share within their Twitter network, clicks on it, and moves onto their next task. The process of finding a topic, writing about it, funding relevant images, and all of the other time-consuming action items are eliminated. All they have to do is select a message and click it. This saves time and increases participation.
Another key benefit of this solution is that participation is guaranteed to include proper terminology and licensed imagery, keeping the business out of copyright and licensing disputes that cost time, money, and embarrassment for the company.
As a bonus feature, clicktotweet.com can also be used to provide loyal customers and promoters with sharable information. The marketing team creates a unique link that’s shared in emails, posted on social media, and published on blog posts. Loyal customers, partners, and industry promoters are readily enlisted in the marketing campaign.
Here’s an example of a Clicktotweet message link using the home page of our Online Sales Training Platform Vector Firm Academy.
Since content is generated from one source, the clicktotweet.com system provides statistics related to clicks, demographics, and more.
Marketing Partnership
This is what we do – we manage content marketing for system integration companies. Vector Firm is here to help you leverage digital marketing tools and increase employee and customer participation. With our Content Marketing Program, we assist from start to finish, helping position your firm as subject matter experts.
Let’s talk – Schedule a Discovery Call today.
