Wouldn’t it be great to be ahead of the curve when it comes to recognizing and discussing trending topics? And, if you could add information about business trends, new tech, and other topics, your content consumers would be excited to read about more than just the latest security camera or access card credential. You may just strike a topic that is highly relevant to your prospect, catch their interest, and provide a potential solution.
While you can rely on your sales and engineering teams to have their ears wide open for hot topics related to the systems integration space, often the most cutting-edge ideas and business operations challenges get forgotten or never make it to the marketing team. However, there is a way to automate some of the discovery process putting you ahead of the curve so that your team can be the first to introduce the newest information, establishing your company as a new technology and innovative services leader in the market.
Enter Exploding Topics.
Exploding Topics’ free service enables you to easily research trending topics with a simple website dashboard in categories like business, technology, legal, sales, software, and technology. Then, you can select a date range for the topics you selected. Next, the results appear on the screen in summary fashion, allowing you to quickly scan the information for topics relevant to your target personas.
If you are not as interested in remembering to go to the website to find the topics, Exploding Topics offers a weekly newsletter summarizing the topics that you may find of interest.
Also offered is a Pro subscription, available at two levels starting at $49/month for Pro Standard, which digs deeper and provides a longer-range topic search, catapulting you ahead of even those that are using the free version of the service. This upgrade comes with instant trend alerts, an alert reports library, and in-depth analysis of the basic reports.
Tools for Content Sharing and Knowledge
Tools and resources are a great way to uncover new ideas and challenges that impact the businesses of your customers. By knowing their challenges better, you can tailor your solutions and conversations to stay relevant. With these early insights, decisions will be easier to make about new technologies and services your systems integration company could be offering.
However, even with these tools in place, your team may still need a hand in the process from content creation to publishing.
Vector Firm has decades of experience in ideation, creation, and implementation of digital content marketing.
Contact Vector Firm to discuss your marketing needs.
