A robust blog and marketing calendar can be a challenge for creators and marketing teams to fill with new and unique concepts that bring value to the reader. There are few in marketing that have not hit a writer’s block at some point. When that happens, sometimes it is best to take a break and clear your mind. However, technology is always working in your favor, and in this case, is working to help you get new ideas right away. And it’s not just new ideas, it’s deeper, more relevant ideas that resonate with the reader’s challenges.
This week, we take a look at exactly one of those content productivity tools: Text Optimizer. Text Optimizer starts with simple, common search for your industry and provides immediate recommendations for topics.
For example, in the systems integration industry, prospects may commonly search for “4K security cameras.” Text Optimizer will take that common search term or phrase and generate content topics like “cost of a 4K security camera”, how clear of an image does a 4K security camera make?”, or “will a 4K security camera work in the dark?”. These content topics are gathered into what Text Optimizer calls an Intent Table. Essentially, Text Optimizer is taking the initial search term or phrase and interpreting the intent of the search.
Using the information provided in the Intent Table not only provides the writer with new ideas, it also helps increase the search engine ranking of your work since your articles will now be better targeted to users of search engines.
Text Optimizer leverages neural network technology to provide the link required to answer the deeper questions that systems users have. In essence, they don’t know what they don’t know, so it’s up to the content creator to educate the reader at a deeper level. Matching the reader’s intent with your article will lead to increased value, brand awareness, and leads in the sales funnel.
Tools for Creativity
Tools and resources are a great way to ideate new ideas about systems integration. Fortunately, technology provides a vast number of new topics, and Text Optimizer develops those concepts into deeper topics that answer and educate.
Vector Firm has decades of experience in ideation, creation, and implementation of content from blog writing to resource creation, website development, and sales and marketing strategy development.
Contact the Vector Firm to discuss your marketing needs.
