Knowing that your team is continually creating and publishing new digital content may be reassuring, however, knowing where those efforts and results stack up compared to your competition can help with setting budgets which can save money or even result in increased expenditure to meet sales goals. One thing is for sure, not knowing where your company stands leaves you without clear vision.
So, to establish a clear perspective on your integration company’s status in the digital marketing space, let’s take a look at SimilarWeb.
SimilarWeb is a digital traffic intelligence solution that empowers marketers and business owners to make better marketing decisions. The system allows companies to align their strategies with the market and the competition. It enables clear understanding of your market and grows sales performance from the top to the bottom of your sales funnel.
Their competitive analysis tools help to reveal the strategies your competition is using online across social media and other channels. Once you have a benchmark of your current traffic and engagement, the system will reveal opportunities for improvement of your marketing strategy. Optimizing your current processes and adding new strategies will maximize your ROI and allow your team to shift budgets and resources based on tangible metrics.
SimilarWeb’s tools will improve search engine optimization (SEO) by identifying ideal keywords, thus generating increased organic traffic to your website. Deciding which channels to invest in will also become clearer as the system identifies the quality of visitors to your website by evaluating metrics like visit duration, pages viewed per visit, and bounce rate from your pages.
The system can also determine alternative methods your competition is using to attract visitors to their site, also known as referral sources. This insight will help you consider online partners that can drive organic traffic to your content by unveiling top referral websites in a simple table format.
When it comes to paid traffic, the SimilarWeb system also evaluates your Pay Per Click (PPC) success rate as compared to your competition. This allows you to optimize investment in sites and services where you are paying for your content to be seen.
Tools for Sound Investment
Tools and resources are a great way to uncover new metrics by which to determine future spending on content development and resource management. With these metrics in place, decisions will be easier to make and measure. However, even with these tools in place, your team may still need a hand in the process from creation to publishing to review. Vector Firm has decades of experience in ideation, creation, and implementation of digital content marketing.
Contact the Vector Firm to discuss your marketing needs.
